If you watch the most recent promotional videos from Asus you can conclude one thing. Asus is taking this Zenfone 3 launch extremely seriously. You can see the amount of resources they have put into the design and execution of this release. With sagging Windows and tablet sales, the smartphone market is a key for Asus.
Asus Zenfone 3 (ZE552KL / ZE520KL) Promo Video:
Asus Zenfone 3 Ultra (ZU680KL) Promo Video:
Asus Zenfone 3 Deluxe (ZS570KL) Promo Video: