We value the feedback from all of you whether it’s a social media post, an email or comment posted on one of our articles. The fact is, we hear you loud and clear. There is a growing conversation right now about the Zenfone 3 Deluxe (ZS570KL) and the apparent lack of inventory/availability.
We have an answer for this. This word comes from the head person at Asus, Jerry Shen CEO of the company. At the most recent Q3 investors conference on November 11, 2016, he addressed a question from the floor of the conference. The answer to that question provides insight into stock/supply issues that you may be seeing in your country.
…And because the products are at a higher price range, we did not prepare too many materials or components. And we are fortunate in that our products have been very well received by our customers. So now our products are out of stock. We do not have enough to meet the demand. For next year I am setting a higher number. – Jerry Shen, Asus CEO speaking at Q3 investors conference, November 11, 2016.
First, this is a translated quote. Asus has a English translated version of the investors conference so the accuracy should be on point.
Second, let’s not panic just yet. If you have been waiting, then that means the wait should almost be over. Units will be coming!
In our opinion, the Zenfone 3 Deluxe was not expected to be a big seller because of the highest price point. However, guess what happened? It turns out that a lot of people want the top model. The previous Q2 investors conferences indicated that the company was very uncertain for the Zenfone 3 Deluxe sales projections because it was at a higher price point than all the other models. Asus felt that they may not sell that many due to the high price, but that was prior to pre orders. They had little resources to gauge possible demand and they haven’t had such a top end Zenfone previously which would have helped gauge possible sales volume.
So in simple terms, what seems to have happened is that Asus underestimated the demand for the Zenfone 3 Deluxe and did not have enough materials and components to meet that demand.
When stock shows up, we will post those details on the site. We cannot be everywhere all the time, so we also appreciate hearing from any of you if you happen to see stock in the US market or other markets that have been waiting.