It’s here. Zenfone 4 officially launches

Sorry for the delay in this post. Vacation and internet access “in the middle of nowhere” are the culprits. Needless to say, expect to see the best image galleries and pricing information in the coming days.

Asus just took the wraps off the Zenfone 4 series and we have the details. First, the pricing is not to be taken “as is”. Do not simply convert these Taiwanese prices to your countries currency and consider that the selling price. So take the details of the phones and wait for a detailed model price when a launch happens for your region or country.

Let’s look at each of the models, in an overview way for now. Detailed pages will coming in the next number of days, along with high resolution images.

Zenfone 4 Pro (ZS551KL)

This is the most premium Zenfone 4 offering. Further down the line there will likely be a Zenfone 4s Superior, but nothing official in that regard.

Display is king on the ZS551KL with an AMOLED, FHD display. There is a 2x zoom on the rear cameras, which are a 12MP Sony IMX362 and a 16MP Sony IMX351. You also get an 8MP front facing camera.

Being a flagship, the Zenfone 4 Pro (ZS551KL) comes with the current top-end hardware. This means it packs a Snapdragon 835, 6GB RAM, 64GB storage and a microSD card slot that can expand storage by an additional 2TB. The battery is quite good at 3,600mAh.

Zenfone 4 (ZE554KL)

Zenfone 4


This is the mainstream model which is mid priced with mid specs. It’s 5.5-inches with FHD IPS display. Incorrect reports out there may suggest the ZE554KL comes with an AMOLED display, but that is not the case. There will be two different variations with either a Snapdragon 640 or Snapdragon 660. Either of those processors is more about battery savings than horsepower. There is also a 3,300mAh battery. Cameras are quite robust, offering a dual lens rear that provides 120-degree wide angle photos. There is a 8MP front facing camera as well. Depending on your region, you will get either 4GB or 6GB of RAM with 64MB storage.

Zenfone 4 Selfie

Zenfone 4 Selfie


Asus went big on cameras this year and the Zenfone 4 Selfie is specific to one consumer. The selfie fans will love this. Budget pricing is part of the Zenfone 4 Selfie as well.

The Zenfone 4 Selfie has the dual lens on the front with a single lens camera on the rear. We will get into the camera specs on our dedicated page coming in the next few days.

It’s a 5.5-inch display (IPS) with a 720P resolution. It comes with 4GB RAM along with a Snapdragon 430 processor.

Zenfone 4 Selfie Pro

Zenfone 4 Selfie Pro


If you want selfie camera excellence but don’t want to skimp on specs and hardware, the Zenfone 4 Selfie Pro is a good fit.

Display wise, you get a FHD display which is AMOLED. You get better spec cameras on the Pro version which you would expect. It comes with a Snapdragon 625 processor along with a 3,000mAh battery.

Zenfone 4 Max / Zenfone 4 Max Pro

Zenfone 4 Max Pro


The Zenfone 4 Max has seen a release prior to this big official Zenfone 4 launch event. What’s new though is the Zenfone 4 Max Pro. We are just getting mor details for you as these weren’t part of the big unveil. From what we can see, both offer a 720P resolution IPS display, 5,000mAh battery with the pro versions having better cameras.

Our Initial Thoughts

Asus has gone “all in” with camera capabilities throughout this years Zenfone 4 offerings. There isn’t a super sized offering, and 5.5-inch and 5.2-inch is what will be coming to most markets. The Zenfone Laser series appears to have run its course which is unfortunate because the Zenfone 3 Laser offered a FHD display at a model price point.

Display wise, AMOLED is certainly worth the price of admission. If that’s something you are intereted in above all else, then you’re looking at the Zenfone 4 Pro or Zenfone 4 Selfie Pro.

There are some missing details so far on display resolution but it appears FHD is found on the Zenfone 4 Pro, Zenfone 4, and Zenfone 4 Selfie Pro.

Stay tuned for deep Zenfone 4 content specific to each model.

US / Canada Zenfone 4 Pro (64GB) price same as Zenfone AR (64GB)

There is now some discussion about projected Zenfone 4 pricing. That story which lists Taiwan rumored prices out of Taiwan has hit some of the major tech websites which are, as expected, having a field day on guessing prices for the US market. Don’t be fooled here. Far too much misinformation because simple Taiwan to USD conversions are simply no way accurate for Asus product pricing.

Let’s get one thing clear. Our information is UNOFFICIAL. However, you should trust us.

The Zenfone 4 Pro (ZS551KL) is going to be priced the same as the Zenfone AR. We are specifically referring to the 6GB RAM and 64GB storage unlocked model of the Zenfone AR. We cannot speak to markets outside of North America, but wherever you live, take a look at the unlocked Zenfone AR model with 64GB storage and that should be right at or near the Zenfone 4 Pro (ZS551KL) price. That gives you something to consider as the global Zenfone 4 series release gets underway shortly.

So the current Zenfone AR (ZS571KL) prices, unlocked 6GB RAM, 64GB storage model are as follows:

US – $599 CAD

Canada – $899 CAD

This is our price expectation for the most expensive Zenfone 4 model at launch, the Pro ZS551KL. We are expecting this model to have an AMOLED display with a 1920 x 1080 resolution alongside 6GB of RAM. We still think that Asus is keeping the all out premium model for the Zenfone 4s which is not part of the initial launch units.

Zenfone (A007) shows up at FCC – Zenfone Live (ZB501KL)

We’re talking Zenfone 4 these days, but the A007 model just showed up at the FCC. The Zenfone Live (ZB501) has the model number of A007.

The Zenfone Live is a budget phone that has enhancements for live streaming. Beautification is what this phone is capable of so some of us may benefit more than others from this technology. The Zenfone Live is similar in specs to the Zenfone Go series and both have been largely targeted at the Asian markets. It’s a big surprising to see the ZB501KL in the US or North America especially with the Zenfone 4 series coming. It’s also worth noting that the FCC appearance doesn’t guarantee that it’s going to be sold in stores. Let’s see what happens!

[source: FCC]

No big size Zenfone 4 models at launch. Zenfone 4s perhaps?

Asus is going the way of the iPhone, at least during the first phase of Zenfone 4 models. Size wise that is. The largest iPhone is the Plus model at 5.5-inches and similarly, the Zenfone 4 launch will see a 5.5-inch maximum size according to what we’ve seen and read.

We do know from the Asus CEO at an investors conference that there will be a Zenfone 4s which will be the next top premium model. As Asus sees it, there is the Zenfone 3 Deluxe, then the Zenfone AR, and then the Zenfone 4s.

What we can say with virtual certainty is that there will be 5.2-inch and 5.5-inch models for the Zenfone 4 when it is announced August 17th. A 5.5-inch equals Apple’s biggest offering and the 5.7-inch sized Zenfone models may be a thing of the past. Or at least they will be coming later.

The 6.9-inch Zenfone 3 Ultra does not appear to have a model in this next generation. It’s possible however that the Zenfone 4s will come in a wide range of sizes including something that big. Personally? I hope there is still a big model coming because I want the real estate for the display. Maybe it didn’t sell. Or perhaps not bringing the Zenfone 3 Ultra to the US and North America was a mistake. A 6.9-inch smartphone in North America would fill a niche or void and because of that, it may have actually sold better than other models simply because it wasn’t competing with Samsung and Apple on that size.

Reasoning? Perhaps the extra AMOLED screen by going 5.7-inches on a Pro version comes down to cost. The costs for AMOLED displays has gone up because of the huge demand right now. Less supply means higher price. Or perhaps Asus found feedback from customers was more positive from the slightly smaller size. Or perhaps Asus sees the #1 smartphone manufacturer following a set of sizes and if they are successful with that, then perhaps it’s worth following as well.

So if we’re right, and 5.5-inches is the biggest offering at launch, will you be disappointed?

Zenfone AR now available in US and Canada – $599 unlocked base model

If you’re looking for a top-end smartphone that has unique qualities, the Zenfone AR is certainly worth a look. Prior to this release, the Zenfone 3 Deluxe (ZS5701KL) was the top dog. Whelp, it’s time to move over Mr. Deluxe, there’s a new sheriff in town.

You have two choices here. You can go the unlocked route or you can get the Zenfone AR through Verizon.

Premium phone, means premium phone. Keep in mind some price comparisons in the US at Verizon. If you were to buy a Google Pixel XL, you’re looking at $769 outright. For an old Samsung S7, you’re looking at $576. An iphone 7+  goes for $769. The LG G6 goes for $672. Keep these price comparisons in mind especially considering the specs and features of the Zenfone AR.

If you want to look outside of Verizon, you can choose between two different models. We list the configurations and prices with links below as well.

US Verizon: 128GB Version – 24 months @ $27/month or $648 retail price

US $599 unlocked 64GB storage / $699 unlocked 128GB storage

Canada: Available for $915 unlocked 128GB storage from NCIX

You can check out our other Zenfone AR shopping post with international shipping options here.

Digitimes report claims there are three Zenfone 4 models to come August 17th

Digitimes is a terrific and most times accurate source for Asus news. With the August 17th event coming in Taiwan, Digitimes has graced the globe with a few nuggets. Perhaps some of these tidbits are out there already, but this gives the existing information a bit more credibility.

So there are to be three models coming, making 4 in total including the already announced Zenfone 4 Max. A 5.7-inch Zenfone 4 Pro (already spotted in the wild), a dual lens main model Zenfone 4 (ZE554KL) and entry level priced Zenfone 4 Selfi Pro.

Digitimes suggests that Asus is gearing up for around 8 million units for the second half of 2017. This detail is said to come from “Taiwan’s handset supply chain”.  This report says that in 2015 Asus shipped 20 million units, in 2016 shipped over 10 million units and in 2017 they are expected to ship 15 million units.

Digitimes reports that Asus claims the Zenfone 4 series has top end hardware, excellent designs, and high price to performance ratios.

So are you happy with 3 models? It does sound like no super phablet type Zenfone 4 like the Zenfone 3 Ultra. There is still a Zenfone 4S coming, and it’s quite possible that could be coming to take on the new iPhone in the Fall 2017. It’s unclear if the Zenfone 4S could even come in 2018 similar to how the Zenfone 3 Zoom came out in 2017 prior to the launch of the next generation models.

[source: Digitimes]