Through some Google translation, we believe that the Zenfone 4 line-up will be unveiled in Taiwan at an event scheduled for August 17th. This event has not been officially announced from what we can see, but apparently invitations have gone out. This date lines up with a recent Digitimes article which indicated an August Zenfone 4 launch.
This news comes with indications that South Korean star Kong Liu will be the Asia Pacific spokesperson for the Zenfone 4 launch. Endorsements don’t come cheap but clearly Asus is looking to establish their smartphone line-up and garner media attention and coverage in the Asia region. As competition rises, having a movie star who is ultra popular that endorses your product can only help sales.
With one month until a likely unveil, we are hoping to catch some looks at new models coming. Asus never ceases to innovate so I’m sure they have something interesting to bring to the table. Price is going to be the biggest determining factor however. It’s not quite clear if Asus will hold steadfast on their desire to be lumped in with Samsung and Apple price models.
[source: Sogi.com.tw – translated / Mirrormedia.mg]
Who is Kong Liu? Never heard of him.