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New software updates for Zenfone 4 Max (ZC554KL) / Zenfone 3 Deluxe (ZS570KL) / Zenfone Go (ZB552KL)

It was just recently that Asus rolled out a software update for the Zenfone 3 Deluxe (ZS570KL) but there is in fact another rollout. You can manually check for updates via your system settings. There is not a lot of details other than to say “Improve ZenUI stability”. It’s not clear if this was to […]

Zenfone 4 Max (ZC554KL) shows up at the FCC

This is a significant development for the Zenfone 4 series in North America. We’ve just spotted the Zenfone 4 Max (ZC554KL) at the FCC which means 4-8 weeks before hitting retail. Four weeks is very unlikely but pre order could happen in that time frame. Just because we peg this at a possible eight weeks, […]

Pre orders starting soon for Zenfone 4 Max (ZC554KL) available in Russia

And just like that. The Asus Russia online store now has product listings for the black and gold Zenfone 4 Max smartphones. The order button is set to activate based on the completion and details on the product pages themselves. So clearly this launch was planned and no accident. It’s safe to say that this […]

From Russia (Asus) with love, comes the Zenfone 4 Max (ZC554KL)

I betcha didn’t see this one coming! We sure didn’t. We’ve seen ZenPad tablets show up out of the blue without nary a mention, but a new Zenfone 4? This appears to be true and it’s officially up on the Asus Russia website. It’s one of two things. Either Asus Russia slipped up or they […]

Malaysia getting Zenfone 4 Max (ZC554KL) soon thanks to SIRIM listing

When the governmental standards agencies start seeing products, then a release date isn’t far off. Showing up at the FCC in the US means anywhere from about 4 weeks to 8 weeks before hitting store shelves. Some companies can do FCC and get a release date sooner, but for Asus this is our observation. Regarding […]